$2 billion global brand increased channel sales from $50 million to $150 million with Mindflash

Posted by admin on Dec 6, 2017 6:43:00 AM

Overview

Situation:
Dyson sought out an innovative approach to scaling and improving product and brand training for its large reseller partner network.

Solution:
Mindflash was selected to solve the company’s multi-million-dollar reseller training challenge. Dyson’s Mindflash-hosted training program has been recognized as a critical driver in the company’s top-line and bottom-line growth.

Results:
Dyson U.S. Increased sales in core partner stores from $50 million to $150 million.

ldquo With Mindflash, we can show everyone how to do something the Dyson way, and then make sure that everyone is equipped to do it. rdquo

Jesse Hartigan
U.S. National Training Manager
Dyson



Situation

Frustrated with a vacuum cleaner that lost its suction, James Dyson founded Dyson from a coach house in the southwest of England. Some 5,127 prototypes later, he perfected the technology behind the world’s first vacuum that didn’t lose suction. This internationally recognized innovator has grown to $2 billion global enterprise, holds over 3,500 patents for 500 inventions, and sells Dyson technology in more than 60 countries. Dyson landed in the U.S. in 2002, and hasn’t looked back. From their U.S. headquarters in Chicago’s River North, Dyson determines how to communicate and spread their technology across the U.S.

In 2013, Dyson had several divisions of their business that required more sophisticated training. The company had thousands of people to train across the country demoing their vacuums in retail locations. One of the third-parties that Dyson worked with had a demo workforce with a $2 million sales goal … that they weren’t hitting. They had to educate thousands of resellers each year in the company’s advanced technology, and keep them up-to-date on new product releases.

This was multi-million-dollar challenge. How could the company track and manage the quality of the third-party company’s messaging and demo process?

Solution

Dyson implemented Mindflash and found it to be a highly-effective, multi-faceted solution to their business issues. They utilized Mindflash’s course completion and quiz score information from their third-party resellers to determine that the money was best spent on internal initiatives. They added online training initiatives for resellers, and a mobile training component for brand awareness.

Today, Dyson has built out a comprehensive, blended training program that includes online training, live training for new product launches and brand-evangelism training. Mindflash is recognized as a critical driving factor in the continued growth of the company, and has helped their bottom line significantly.

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Topics: Product training, reseller training, retail, ROI, sales, manufacturing, Dyson Ltd.

Unilever Food Solutions keeps widely distributed sales team in the know with Mindflash

Posted by admin on Dec 1, 2017 7:32:00 AM
ldquo Mindflash is a very user-friendly system for both the trainer and trainees. It can save you a lot of time. rdquo
Beverly Looney
CD Capabilities Training Manager
Unilever Food Solutions

About the Organization

Unilever Food Solutions is a food service manufacturer that also offers solutions that creates delicious, time-saving ingredients and provides ideas and inspiration to help businesses keep menus fresh and exciting. The company, which has been at the top of the Dow Jones Sustainability Index for 14 years running, delivers top-known brands such as Knorr, Hellmann’s, and Lipton to hotels, restaurants, businesses, schools, and independent operators in 74 countries. In addition to quality brands, Unilever Food Solutions support its customers with great service, market insights, and innovation.

Situation

Unilever Food Solutions has a widely distributed workforce across Canada and all 50 of the United States, with a diverse sales force led by Distributor Development Managers, Chain Development Managers, Business Development Team and Sales Leaders. Sales is further split into various teams with different areas of expertise, such as distributor, large chains, military, supermarket and deli, convenience stores, Club Stores, and healthcare facilities. The logistics of training are a major challenge since not only do courses need to be delivered across a vast area, they also need to be tailored to meet the needs of specialized teams.

“We don’t have the resources to get together all the time,” says Beverly Looney, Unilever’s CD Capabilities Training Manager. “We need a way to get out training materials easily and quickly, in a user-friendly format.” Previously, the company was holding a lot of live meetings over the phone. Training materials were not readily available, making it difficult for people to review courses without asking someone else to search for a file and email it. “Plus, it was very difficult to reinforce training,” says Beverly, “and it’s important that we ensure that employees not only understand the materials but also retain the information.”

Solution

Beverly uses Mindflash to create multiple variants of courses aimed at the various specialized sales teams. There are around 250 active trainees, all of whom have used the program. Most training programs are geared toward new hires and range in focus from finance and marketing to culinary ideation and food safety.

However, Unilever recently kicked off training program called UFS-University, which is focused on delivering continuing education to all of the salespeople at the company. Courses are created by a team of 5 to 10 people, and then Beverly uploads the materials to Mindflash. Trainees are required to complete courses, fill out related activity sheets and submit results through, while Beverly tracks progress to see who has completed the assignments.

For Beverly, the number one priority for training was that the tool be easy to use. “I didn’t want a complex solution that required an IT degree to be able to use,” she says. “Mindflash is very user-friendly–anyone can get the hang of it.” The company reviewed several other online solutions, but Mindflash was the easiest for both trainers and trainees to understand.

Beverly also likes that Mindflash:

  • is easily accessible to the sales team when they are in the field, and that they’re able to go back and review materials at any time
  • allows trainers to go back in and change a training program even after it’s been activated
  • makes it easy to copy pieces of one course to create another that’s slightly different
  • can be managed by several different people
  • offers the ability to stagger training times

Results

In about a year, Beverly has used Mindflash to create five series with a total of about 30 courses. Unilever is now able to send training materials in advance and offer Q&A review sessions, which has resulted in training review calls dropping from 90 minutes in duration to 30 minutes. Our sales teams are much happier with training since it saves them time and is easy to use.

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Topics: reseller training, sales, Channel Partners, consumer goods, Unilever Food Solutions

GoEngineer empowers their sales and support teams with Mindflash

Posted by admin on Jul 19, 2017 8:26:18 AM
ldquo I needed a solution that would let me easily integrate my existing training materials as well as effectively test knowledge retention. PowerPoint support and quizzes make Mindflash the right tool for the job. rdquo
Tyler Haggin
Inside Sales Manager
GoEngineer

About the Organization

GoEngineer is a top reseller of engineering software in North America, providing end-to-end solutions that help businesses take products from conception to production. The company uses a support team of product experts who have over 100 combined product certifications as well as additional industry expertise in compliance, quality, project and configuration management processes. GoEngineer helps companies make effective investments for meeting product design and engineering goals.

Situation

GoEngineer has been in the enterprise solution business for 25 years, with steady growth that has led to a distributed workforce spread throughout 10 states. Further, due to the sheer breadth and depth of information that the sales and support staff must retain, it is necessary for the company to provide prolonged, repetitive training. New sales and support team members are given several refresher courses in order to maximize retention. Currently, the training efforts are being led single-handedly by Inside Sales Manager ,Tyler Haggin.

Tyler doesn’t have the bandwidth to travel to each office in person, so he needed a cloud-based solution that would make remote training easy. He was also looking for something that could provide measurable feedback from trainees as well as allow him to more effectively deploy the refresher courses. “Cramming simply doesn’t work for the amount of information retention we require of our employees,” Tyler says. “We needed a tool that would offer continuous development.”

Solution

Tyler uses Mindflash as a complement one week of live training given to new hires. He breaks down the key concepts from the live training into a series of refresher courses, which are delivered as PowerPoint presentations over the following weeks. Team members must complete a quiz that uses a variety of Q&A formats to effectively test retention.

Tyler chose Mindflash because it:

  • Integrates seamlessly with Yammer, which hosts GoEngineer’s intranet
  • Ensures an effective feedback loop by offering quizzes that test retention and provide measurable results
  • Offers a variety of answer options for quizzes, including drag-and-drop sequencing and multiple choice
  • Lets employees continue learning even at times he isn’t available

Results

Since starting with Mindflash, Tyler has created a total of 14 courses which have more than 176 completions by 34 trainees. The service has helped him streamline his training process and work much more efficiently, which saves him 10 hours per month. As a result, GoEngineer has been able to double the size of its sales and support staff. Mindflash has had a direct influence on the growth of the company.

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Topics: customer service, Online Testing, reseller training, sales, GoEngineer and Mindflash, professional services

Saves $200,000 in a year using Mindflash

Posted by admin on Jul 19, 2017 5:46:34 AM

Overview

Situation:
Leading international fitness equipment manufacturer identifies need for online training program to educate contracted sales reps and others across Asia, Europe, South America and North America.

Solution:
Johnson Health Tech choses Mindflash for its ease-of-use, ability to utilize existing materials and anytime, anywhere mobile delivery in multiple languages.

Results:
Hundreds of courses delivered in five languages for 6,000 trainees, who have completed over 30,000 courses since launch.

ldquo With sales reps in 18 countries speaking five languages, getting everyone up to speed was virtually impossible. Mindflash makes it incredibly easy to train online, and has saved us over $200,000 this year alone. rdquo

Jocelyn Vande Velde
Director of Education & Sales Training
Johnson Health Tech



Situation

Johnson Health Tech is a $17 billion Taiwan-based manufacturer of commercial and residential fitness equipment. The company sells its market-leading product line through a number of contracted sales representatives for seven brands, including Horizon, Matrix and Vision, in more than 18 countries.

Johnson used to conduct 100% of its training in-person, but lacked a centralized director of training to manage the company’s needs. Without company-wide oversight on training, content and effectiveness were highly varied from country to country, and trainees received a different standard of training in each office. Beyond problems of inconsistency, this system also resulted in duplicated efforts throughout offices, wasted time and unnecessarily high training costs.

Realizing the lack of consistency across the company and the need for a revamped training program, Johnson hired a Director of Education and Sales Training, Jocelyn Vande Velde. Vande Velde determined that online training would be a more efficient solution for the company’s specific needs, and finding the right technology to create, deliver and track that training became her top priority. She was looking for rapid course development tools that could easily be translated, to support her international team and meet their need for fast course deployment. She spent a considerable amount of time searching for an online training solution to train contracted sales reps and others across Asia, Europe, South America and North America.

Solution

Johnson Health Tech chose Mindflash for five main reasons:

  • Ease-of-use. No IT, training or set-up required.
  • Reasonable pricing.
  • Ability to utilize existing materials (PowerPoint, Word, Video or PDF).
  • Option for trainees to take training courses anytime, anywhere.
  • Saves significant trainer time by automatically handling time-consuming tasks including: sending emails, tracking trainees’ progress, and producing reports that can be viewed online and emailed to colleagues.
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Topics: Product training, ROI, sales, manufacturing, Johnson Health Tech, healthcare

Bluebeam's online reseller training spurs 2X to 4X increase in software sales with Mindflash

Posted by admin on Jul 19, 2017 5:24:52 AM

Overview

Situation:
To save time and money on channel partner training, this collaboration software provider for the architecture, engineering and construction industries sought a compelling online learning solution.

Solution:
The company now delivers three-tiered video training accessible anywhere, anytime, on any device with fun incentives to help drive participation.

Results:
Mindflash helped Bluebeam Software train more than 4,000 resellers and distributors, drive sales growth 400 percent and realize cost savings on course creation, deployment and tracking.

ldquo Mindflash has been a phenomenal tool to get our resellers excited to learn about our product. The interface is very easy to use and it’s getting better all the time. rdquo

Aaron Courdy
Channel Manager
Bluebeam Software, Inc.



Situation

Market leader Bluebeam Software develops and sells software for PDF creation, editing and collaboration with significant market share in the architecture, engineering and construction industries. The Pasadena, California-based company sells its products directly and also through resellers and distributors.

Realizing that the best way to sell a product is to show it, Bluebeam has long invested in in-person product training for its national reseller network. But as the company grew rapidly, live training and hour-long webinars became harder to schedule. Their salespeople often couldn’t find time to travel, and even getting their attention and attendance for an hour-long call was difficult. To bring urgently needed flexibility to its existing training program, the company deployed Mindflash.

Solution

“Our goal was to get the resellers excited to go through the training,” says Aaron Courdy, Channel Manager, Bluebeam Software, Inc. With this goal in mind, the company designed its new online learning program around video and segmented the content across three levels of expertise. Tier 1 training is an overview of everything resellers need to know to sell the product. Tier 2 provides in-depth training on how to use the software, while Tier 3 describes use cases for distinct vertical markets.

As an incentive, Bluebeam awards gift cards, electronics and other prizes to resellers for completing various phases of the curriculum, a strategy that worked well to get the new training program off the ground. Trainees can take Mindflash training anywhere, anytime, on any device. According to Courdy, “People say, ‘I can do this on my own schedule and get a gift card afterward? That works for me.’”

Bluebeam still offers live classroom training and webinars, since the personal touch is critical for building relationships with its partners. Yet, by adding Mindflash to their training mix Bluebeam can train more people faster … and save countless staff hours previously spent scheduling meetings and tracking completions. Mindflash-hosted courses are available on demand, and Mindflash automatically sends and tracks invites, individual progress and individual completions.

“Mindflash has been a phenomenal tool to get our resellers excited to learn about our product,” says Courdy. “The interface is very easy to use and it’s getting better all the time.”

Read More

Topics: Product training, reseller training, ROI, SaaS, sales, Bluebeam

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