$2 billion global brand increased channel sales from $50 million to $150 million with Mindflash

Posted by admin on Dec 6, 2017 6:43:00 AM

Overview

Situation:
Dyson sought out an innovative approach to scaling and improving product and brand training for its large reseller partner network.

Solution:
Mindflash was selected to solve the company’s multi-million-dollar reseller training challenge. Dyson’s Mindflash-hosted training program has been recognized as a critical driver in the company’s top-line and bottom-line growth.

Results:
Dyson U.S. Increased sales in core partner stores from $50 million to $150 million.

ldquo With Mindflash, we can show everyone how to do something the Dyson way, and then make sure that everyone is equipped to do it. rdquo

Jesse Hartigan
U.S. National Training Manager
Dyson



Situation

Frustrated with a vacuum cleaner that lost its suction, James Dyson founded Dyson from a coach house in the southwest of England. Some 5,127 prototypes later, he perfected the technology behind the world’s first vacuum that didn’t lose suction. This internationally recognized innovator has grown to $2 billion global enterprise, holds over 3,500 patents for 500 inventions, and sells Dyson technology in more than 60 countries. Dyson landed in the U.S. in 2002, and hasn’t looked back. From their U.S. headquarters in Chicago’s River North, Dyson determines how to communicate and spread their technology across the U.S.

In 2013, Dyson had several divisions of their business that required more sophisticated training. The company had thousands of people to train across the country demoing their vacuums in retail locations. One of the third-parties that Dyson worked with had a demo workforce with a $2 million sales goal … that they weren’t hitting. They had to educate thousands of resellers each year in the company’s advanced technology, and keep them up-to-date on new product releases.

This was multi-million-dollar challenge. How could the company track and manage the quality of the third-party company’s messaging and demo process?

Solution

Dyson implemented Mindflash and found it to be a highly-effective, multi-faceted solution to their business issues. They utilized Mindflash’s course completion and quiz score information from their third-party resellers to determine that the money was best spent on internal initiatives. They added online training initiatives for resellers, and a mobile training component for brand awareness.

Today, Dyson has built out a comprehensive, blended training program that includes online training, live training for new product launches and brand-evangelism training. Mindflash is recognized as a critical driving factor in the continued growth of the company, and has helped their bottom line significantly.

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Topics: Product training, reseller training, retail, ROI, sales, manufacturing, Dyson Ltd.

Kofax reduced training costs by 80% with Mindflash

Posted by admin on Dec 1, 2017 7:45:00 AM

Overview

Situation:
A new training leader joins a fast growing software company and quickly decides that old-school training methods can no longer meet the company’s scale, education or cost objectives.

Solution:
Kofax leverages an efficient six-step course creation process, and Mindflash’s uniquely powerful functionality, to grow training and impact while reducing costs.

Results:
50,000 course completions since launch at a cost per hour of training 80% below previous, in-person classroom courses. Because of this cost reduction, Kofax is now able to provide even more training to its key stakeholders.

ldquo We couldn’t have grown our training program to where it is today without the features, ease of use and low costs we enjoy with Mindflash. For the value I’m getting, we should be paying significantly more! rdquo

Phillip Jones
Vice President of Field Enablement
Kofax



Situation

Kofax is a global software company serving customers in over 48 countries. Their innovative solutions help enterprises streamline their operations, increase productivity and better engage with customers for competitive advantage and growth. The company’s rapid growth and technical excellence caught the attention of the $4 billion global data and collaboration leader Lexmark in 2015, when it acquired Kofax for $1 billion.

For years, Kofax had used traditional training methods such as classroom-style, in-person training to educate its business partners. As the company continued to grow at a rapid pace, senior management came to realize that these methods were no longer scalable from a cost perspective. Traditional, in-person training was costing the company $95 per hour. Further, these “information dumps” were not particularly effective methods of knowledge transfer. The company had to rely on trainees to proactively seek out information, and results were neither predictable nor easily measured.

Solution

In 2011, Kofax brought on Phillip Jones as Vice President of Field Enablement to optimize the company’s learning and development programs. He knew that the company needed to improve accountability and testing. But as a new employee, Jones had yet to establish full credibility within the organization and faced pent-up, sky-high expectations from his fellow executives. As a result, it was not an option for Jones to recommend a traditional LMS system that would take months to implement, require IT support, and come with a seven-figure price tag. He needed to make an impact quickly and cost-effectively.

After searching online for flexible and scalable learning solutions, Jones discovered Mindflash. “I was blown away with what I saw and experienced with Mindflash,” Jones says. “It’s incredibly intuitive and very easy to administer. Billing is so easy and it’s very painless to launch new courses.”

Given his decades of experience, Jones knew that developing quality e-learning courses can be both time-intensive and expensive. According to industry averages, it takes instructional designers 79 hours of labor and costs over $10,000 to produce one hour of usable online training.[1] With Mindflash, Kofax now is able to significantly reduce the time and costs involved in course creation, without sacrificing quality. “We won’t put anything out there that’s not perfect,” says Jones.

By leveraging Mindflash’s innovative course creation, management and tracking features, Kofax is developing an hour of training in 23 hours at a cost of less than $2,000. The average individual course takes 61 hours in development time and costs $5,000.

Jones and his team run a six-step, two-week process for course creation:

  • A subject matter expert develops a PowerPoint deck with voice-recorded narration.
  • A temporary worker creates a transcript of the narration.
  • The PowerPoint presentation and written script go out to an editor who then ensures that all text is translated into international English.
  • A voice-over artist creates professional narration.
  • Jones performs a final review of the course.
  • The course is published to Mindflash and distributed.

Using this process and Mindflash, Kofax can now create between five and eight new courses per quarter. Course topics range from basic training about target industries to detailed lessons about every product in the Kofax catalog. Kofax makes the entire course catalog available to its partners.

To date, roughly 1,500 Kofax partners have completed more than 50,000 Mindflash courses. Average training costs are down 80 percent, from $95/hour for classroom delivery to $20/hour online. As a result, Kofax is now able to provide even more training to its key stakeholders. On average, trainees now take 10 Mindflash courses per year.

Jones notes that both trainers and trainees love the new Mindflash training program. Since the implementation of Mindflash, almost all new company initiatives are now accompanied by a Mindflash training course. Knowledge transfer within the organization is a far more efficient and positive experience.

1 Data based on the Chapman Alliance survey from 249 organizations representing 3,947 learning development professionals.

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Topics: Product training, reseller training, ROI, SaaS, Course Development, Kofax, Content Creation

Unilever Food Solutions keeps widely distributed sales team in the know with Mindflash

Posted by admin on Dec 1, 2017 7:32:00 AM
ldquo Mindflash is a very user-friendly system for both the trainer and trainees. It can save you a lot of time. rdquo
Beverly Looney
CD Capabilities Training Manager
Unilever Food Solutions

About the Organization

Unilever Food Solutions is a food service manufacturer that also offers solutions that creates delicious, time-saving ingredients and provides ideas and inspiration to help businesses keep menus fresh and exciting. The company, which has been at the top of the Dow Jones Sustainability Index for 14 years running, delivers top-known brands such as Knorr, Hellmann’s, and Lipton to hotels, restaurants, businesses, schools, and independent operators in 74 countries. In addition to quality brands, Unilever Food Solutions support its customers with great service, market insights, and innovation.

Situation

Unilever Food Solutions has a widely distributed workforce across Canada and all 50 of the United States, with a diverse sales force led by Distributor Development Managers, Chain Development Managers, Business Development Team and Sales Leaders. Sales is further split into various teams with different areas of expertise, such as distributor, large chains, military, supermarket and deli, convenience stores, Club Stores, and healthcare facilities. The logistics of training are a major challenge since not only do courses need to be delivered across a vast area, they also need to be tailored to meet the needs of specialized teams.

“We don’t have the resources to get together all the time,” says Beverly Looney, Unilever’s CD Capabilities Training Manager. “We need a way to get out training materials easily and quickly, in a user-friendly format.” Previously, the company was holding a lot of live meetings over the phone. Training materials were not readily available, making it difficult for people to review courses without asking someone else to search for a file and email it. “Plus, it was very difficult to reinforce training,” says Beverly, “and it’s important that we ensure that employees not only understand the materials but also retain the information.”

Solution

Beverly uses Mindflash to create multiple variants of courses aimed at the various specialized sales teams. There are around 250 active trainees, all of whom have used the program. Most training programs are geared toward new hires and range in focus from finance and marketing to culinary ideation and food safety.

However, Unilever recently kicked off training program called UFS-University, which is focused on delivering continuing education to all of the salespeople at the company. Courses are created by a team of 5 to 10 people, and then Beverly uploads the materials to Mindflash. Trainees are required to complete courses, fill out related activity sheets and submit results through, while Beverly tracks progress to see who has completed the assignments.

For Beverly, the number one priority for training was that the tool be easy to use. “I didn’t want a complex solution that required an IT degree to be able to use,” she says. “Mindflash is very user-friendly–anyone can get the hang of it.” The company reviewed several other online solutions, but Mindflash was the easiest for both trainers and trainees to understand.

Beverly also likes that Mindflash:

  • is easily accessible to the sales team when they are in the field, and that they’re able to go back and review materials at any time
  • allows trainers to go back in and change a training program even after it’s been activated
  • makes it easy to copy pieces of one course to create another that’s slightly different
  • can be managed by several different people
  • offers the ability to stagger training times

Results

In about a year, Beverly has used Mindflash to create five series with a total of about 30 courses. Unilever is now able to send training materials in advance and offer Q&A review sessions, which has resulted in training review calls dropping from 90 minutes in duration to 30 minutes. Our sales teams are much happier with training since it saves them time and is easy to use.

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Topics: reseller training, sales, Channel Partners, consumer goods, Unilever Food Solutions

Big Ass Fans took product training to new heights with Mindflash

Posted by admin on Jul 19, 2017 8:36:13 AM
ldquo Mindflash was a good choice for us because we could easily utilize the PowerPoints, videos, online content, PDF and Excel files we already had. Employees appreciate the flexibility of being able to take training from any computer or iPad with Internet access. And managers love that employees can fit training in around their already hectic work schedules. rdquo
Paul Curry
Learning Manager
Big Ass Fans

About the Organization

Based in Lexington, KY, Big Ass Fans is the preeminent designer and manufacturer of 6 ft. to 24’ diameter high volume/low speed ceiling and vertical fans developed to provide significant energy savings and improve occupant comfort year round in large commercial, industrial, agricultural, institutional and residential buildings. For the last several years, Big Ass Fans has ranked among the top 25 Best Places to Work in Kentucky, and also regularly receives both domestic and international acclaim for its commitment to innovation, engineering and efficiency.

Situation

Big Ass Fans has a rapidly growing business. They have expanded their distributor network, doubled employee growth over the past 5 years, even hiring 100 new employees in a single year. They are also in the midst of expanding into a new 240,000-square-foot building where they project to be adding several hundred additional employees over the coming few years.

Until 2012, all corporate training had been presented as informal, on-the-job learning, developed and facilitated primarily by subject matter experts from within the management or engineering departments. Employees typically would receive a binder of information or hear a lecture, but there was no formalized training/learning approach.

With a newly re-designed product line set to launch in 4-months, senior management realized that they needed a more thoughtful approach to training. Good training is vital in the manufacturing and sales industry, and Big Ass Fans needed a more efficient and effective solution. A Learning Manager was hired and tasked with finding a learning solution and designing and developing a new training program in time for the product launch.

With only a 4-month deadline, Big Ass Fans needed a tool to help get their program quickly off the ground. They analyzed various training solutions but concluded that most were bloated software packages with features he’d never use, or whose expense couldn’t be justified with a solid return on investment. Security was also an important factor, so open source solutions were not an option.

Solution

While researching potential solutions online, Big Ass Fans discovered Mindflash. “Mindflash was a good choice for us because we could easily utilize the PowerPoints, videos, online content, PDF and Excel files we already had” Paul Curry, Learning Manager, said.

Well ahead of the deadline, Mindflash courses for every product line within the company were created. Individual Mindflash courses also cover topics such as installation techniques, company history, corporate culture and dress code. Recently, in addition to courses for employees, Big Ass Fans has expanded its Mindflash training program to include courses for a select group of external, international distributors. At any given time, the company has roughly 200 active trainees on the Mindflash program.

According to Paul, Mindflash has “become a core component of our new employee onboarding program.”

Results

Big Ass Fans has received very positive feedback from both training participants and from management. “Employees appreciate the flexibility of being able to take training from any computer or iPad with Internet access. And managers love that employees can fit training in around their already hectic work schedules.”

The Learning Management team at Big Ass Fans is constantly measuring outcomes and behavior. Since implementing the new Mindflash training program, managers have noted that employees are better utilizing knowledge and seem better prepared to craft tailored customer solutions. Further, managers do not have to spend nearly as much time performing basic training.

“It’s definitely the foundation of our training program” Paul says. “It’s allowed us to get courses up quickly that were definitely needed.” And due to the quickness and efficiency of Mindflash, Paul and his team are “now able to launch new programs we previously never would have had the time to create.”

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Topics: employee training, mobile learning, Product training, reseller training, Channel Partners, Big Ass Fans and Mindflash

GoEngineer empowers their sales and support teams with Mindflash

Posted by admin on Jul 19, 2017 8:26:18 AM
ldquo I needed a solution that would let me easily integrate my existing training materials as well as effectively test knowledge retention. PowerPoint support and quizzes make Mindflash the right tool for the job. rdquo
Tyler Haggin
Inside Sales Manager
GoEngineer

About the Organization

GoEngineer is a top reseller of engineering software in North America, providing end-to-end solutions that help businesses take products from conception to production. The company uses a support team of product experts who have over 100 combined product certifications as well as additional industry expertise in compliance, quality, project and configuration management processes. GoEngineer helps companies make effective investments for meeting product design and engineering goals.

Situation

GoEngineer has been in the enterprise solution business for 25 years, with steady growth that has led to a distributed workforce spread throughout 10 states. Further, due to the sheer breadth and depth of information that the sales and support staff must retain, it is necessary for the company to provide prolonged, repetitive training. New sales and support team members are given several refresher courses in order to maximize retention. Currently, the training efforts are being led single-handedly by Inside Sales Manager ,Tyler Haggin.

Tyler doesn’t have the bandwidth to travel to each office in person, so he needed a cloud-based solution that would make remote training easy. He was also looking for something that could provide measurable feedback from trainees as well as allow him to more effectively deploy the refresher courses. “Cramming simply doesn’t work for the amount of information retention we require of our employees,” Tyler says. “We needed a tool that would offer continuous development.”

Solution

Tyler uses Mindflash as a complement one week of live training given to new hires. He breaks down the key concepts from the live training into a series of refresher courses, which are delivered as PowerPoint presentations over the following weeks. Team members must complete a quiz that uses a variety of Q&A formats to effectively test retention.

Tyler chose Mindflash because it:

  • Integrates seamlessly with Yammer, which hosts GoEngineer’s intranet
  • Ensures an effective feedback loop by offering quizzes that test retention and provide measurable results
  • Offers a variety of answer options for quizzes, including drag-and-drop sequencing and multiple choice
  • Lets employees continue learning even at times he isn’t available

Results

Since starting with Mindflash, Tyler has created a total of 14 courses which have more than 176 completions by 34 trainees. The service has helped him streamline his training process and work much more efficiently, which saves him 10 hours per month. As a result, GoEngineer has been able to double the size of its sales and support staff. Mindflash has had a direct influence on the growth of the company.

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Topics: customer service, Online Testing, reseller training, sales, GoEngineer and Mindflash, professional services

Bluebeam's online reseller training spurs 2X to 4X increase in software sales with Mindflash

Posted by admin on Jul 19, 2017 5:24:52 AM

Overview

Situation:
To save time and money on channel partner training, this collaboration software provider for the architecture, engineering and construction industries sought a compelling online learning solution.

Solution:
The company now delivers three-tiered video training accessible anywhere, anytime, on any device with fun incentives to help drive participation.

Results:
Mindflash helped Bluebeam Software train more than 4,000 resellers and distributors, drive sales growth 400 percent and realize cost savings on course creation, deployment and tracking.

ldquo Mindflash has been a phenomenal tool to get our resellers excited to learn about our product. The interface is very easy to use and it’s getting better all the time. rdquo

Aaron Courdy
Channel Manager
Bluebeam Software, Inc.



Situation

Market leader Bluebeam Software develops and sells software for PDF creation, editing and collaboration with significant market share in the architecture, engineering and construction industries. The Pasadena, California-based company sells its products directly and also through resellers and distributors.

Realizing that the best way to sell a product is to show it, Bluebeam has long invested in in-person product training for its national reseller network. But as the company grew rapidly, live training and hour-long webinars became harder to schedule. Their salespeople often couldn’t find time to travel, and even getting their attention and attendance for an hour-long call was difficult. To bring urgently needed flexibility to its existing training program, the company deployed Mindflash.

Solution

“Our goal was to get the resellers excited to go through the training,” says Aaron Courdy, Channel Manager, Bluebeam Software, Inc. With this goal in mind, the company designed its new online learning program around video and segmented the content across three levels of expertise. Tier 1 training is an overview of everything resellers need to know to sell the product. Tier 2 provides in-depth training on how to use the software, while Tier 3 describes use cases for distinct vertical markets.

As an incentive, Bluebeam awards gift cards, electronics and other prizes to resellers for completing various phases of the curriculum, a strategy that worked well to get the new training program off the ground. Trainees can take Mindflash training anywhere, anytime, on any device. According to Courdy, “People say, ‘I can do this on my own schedule and get a gift card afterward? That works for me.’”

Bluebeam still offers live classroom training and webinars, since the personal touch is critical for building relationships with its partners. Yet, by adding Mindflash to their training mix Bluebeam can train more people faster … and save countless staff hours previously spent scheduling meetings and tracking completions. Mindflash-hosted courses are available on demand, and Mindflash automatically sends and tracks invites, individual progress and individual completions.

“Mindflash has been a phenomenal tool to get our resellers excited to learn about our product,” says Courdy. “The interface is very easy to use and it’s getting better all the time.”

Read More

Topics: Product training, reseller training, ROI, SaaS, sales, Bluebeam

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