$2 billion global brand increased channel sales from $50 million to $150 million with Mindflash

Posted by admin on Dec 6, 2017 6:43:00 AM

Overview

Situation:
Dyson sought out an innovative approach to scaling and improving product and brand training for its large reseller partner network.

Solution:
Mindflash was selected to solve the company’s multi-million-dollar reseller training challenge. Dyson’s Mindflash-hosted training program has been recognized as a critical driver in the company’s top-line and bottom-line growth.

Results:
Dyson U.S. Increased sales in core partner stores from $50 million to $150 million.

ldquo With Mindflash, we can show everyone how to do something the Dyson way, and then make sure that everyone is equipped to do it. rdquo

Jesse Hartigan
U.S. National Training Manager
Dyson



Situation

Frustrated with a vacuum cleaner that lost its suction, James Dyson founded Dyson from a coach house in the southwest of England. Some 5,127 prototypes later, he perfected the technology behind the world’s first vacuum that didn’t lose suction. This internationally recognized innovator has grown to $2 billion global enterprise, holds over 3,500 patents for 500 inventions, and sells Dyson technology in more than 60 countries. Dyson landed in the U.S. in 2002, and hasn’t looked back. From their U.S. headquarters in Chicago’s River North, Dyson determines how to communicate and spread their technology across the U.S.

In 2013, Dyson had several divisions of their business that required more sophisticated training. The company had thousands of people to train across the country demoing their vacuums in retail locations. One of the third-parties that Dyson worked with had a demo workforce with a $2 million sales goal … that they weren’t hitting. They had to educate thousands of resellers each year in the company’s advanced technology, and keep them up-to-date on new product releases.

This was multi-million-dollar challenge. How could the company track and manage the quality of the third-party company’s messaging and demo process?

Solution

Dyson implemented Mindflash and found it to be a highly-effective, multi-faceted solution to their business issues. They utilized Mindflash’s course completion and quiz score information from their third-party resellers to determine that the money was best spent on internal initiatives. They added online training initiatives for resellers, and a mobile training component for brand awareness.

Today, Dyson has built out a comprehensive, blended training program that includes online training, live training for new product launches and brand-evangelism training. Mindflash is recognized as a critical driving factor in the continued growth of the company, and has helped their bottom line significantly.

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Topics: Product training, reseller training, retail, ROI, sales, manufacturing, Dyson Ltd.

Uber trains thousands of drivers every week

Posted by admin on Dec 6, 2017 5:06:00 AM

Overview

Situation:
Uber Mexico needed an easy to use, scalable solution for training its driver partners.

Solution:
The training team uploaded PowerPoint files into Mindflash to create web-based courses and added quizzes to ensure they could measure retention.

Results:
With approximately 4,000 course completions per week, drivers are getting the training they need to get on the road. 

ldquo We are very happy with what we have been able to achieve in a short time. I look forward to expanding this program to other countries in the region. rdquo

Patricio Zirion
Operations & Logistics Manager
Uber



Situation

Well known worldwide as the largest tech “Unicorn,” Uber is a privately held company founded in 2009 and valued at over $62 billion today. Uber pioneered the “gig economy” business model, rapidly growing to over 1.5 million driver partners globally. By seamlessly connecting riders to drivers through apps, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. Since its founding, Uber has established a presence in over 250 cities worldwide.


Uber Mexico started with one-on-one driver quality information sessions with Uber driver partners, all of whom are contracted workers. When the number of drivers increased, the organization began conducting group sessions with 60-100 drivers. But as Uber’s expansion accelerated it became clear that in-person sessions were not scalable. What was needed was an easy-to-use solution that would scale to meet the needs of initially thousands and soon tens of thousands per week.

Solution

Uber Mexico evaluated Mindflash and found it to be an ideal solution to their problem. Using the information from their live sessions, the Operations team uploaded the PowerPoint files into Mindflash to create web-based courses. They added quizzes to ensure they could measure information retention. Now they could deliver consistent, measurable education to thousands of drivers without worrying about scheduling sessions and booking meeting spaces. Driver partners access Mindflash-hosted courses from desktop and mobile devices anytime, anywhere, significantly speeding the education process. Uber uses the feedback from the drivers through the surveys to constantly update and improve the courses.

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Topics: mobile learning, online testing, Product training, Uber, Contractor Training

VSP builds large-scale training on new products and services with Mindflash

Posted by admin on Dec 1, 2017 12:47:10 PM

Overview

Situation:
An “army of one” trainer needed a learning management solution capable of delivering training to over 800,000 staff across 34,000 optician offices.

Solution:
Mindflash helps VSP train opticians, ophthalmologists, assistants, and managers at large scale, across the large, national VSP provider network

Results:
VSP exceeded their training goals by 350% and has adopted Mindflash as their primary channel for external training.

ldquo One trainee called it the best training he’s ever experienced in his 40 years of optical practice. rdquo

Kate Monahan
Manage of Sales Learning and Development
VSP Optics Group



Situation

VSP Optics Group is a division of VSP Global, a $2.6 billion vision benefits and services company with 4,000 employees worldwide. VSP supports eye care professionals by providing lenses, lab services and other products to help people see. The huge VSP provider network includes more than 34,000 offices with staff ranging from one to 50.

VSP Optics has a strong focus on educating its provider network. Opticians and ophthalmologists are trained on new VSP products, as well as how to more effectively use VSP services, improve efficiency and increase patient satisfaction.

At the start, Kate Monahan, Manager of Sales Learning and Development, was a one-woman training department looking for a way to scale training to meet the needs of the VSP network. She found Mindflash online, signed up for a trial, and within an hour created a mockup training. “I liked that Mindflash was intuitive, cloud-based, and Salesforce compatible,” says Monahan. “Administration is easy, and the solution is affordable on a per user basis.”

Solution

VSP Optics now offers 26 courses for both internal and external audiences on subjects including lens products, lab services, promotions, dispensary practices, and custom glasses fitting, as well as insurance claim processes. The Mindflash solution has been customized to reflect the VSP brand and is available through a VSP portal for external training of opticians, ophthalmologists, assistants, and managers throughout the VSP provider network.

The Mindflash dashboard allows VSP Optics to closely monitor training progress in real time. External Training Administrator Lynnise Davis uses the dashboard to track log-ins, course progress, and completions. She has added custom fields to categorize trainees by role: optician, doctor, assistant, and manager. “Mindflash is user friendly and easy to learn,” says Davis.

“I find myself looking at the dashboard all the time,” says Jeremy Burgess, National Sales Trainer. “It’s so quick I can get a snapshot of what’s happening in real time.”

The VSP Optics training team began using Mindflash for external training in May 2016, with a goal of 90 course completions by the fourth quarter. As of October, the team had far exceeded its goal, with 320 completions and another 150 in progress.

The Mindflash training has won high praise from trainees. According to Monahan, “One trainee called it the best training he’s ever experienced in his 40 years of optical practice.”

Read More

Topics: Product training, Course Development, VSP, medical, healthcare

Kofax reduced training costs by 80% with Mindflash

Posted by admin on Dec 1, 2017 7:45:00 AM

Overview

Situation:
A new training leader joins a fast growing software company and quickly decides that old-school training methods can no longer meet the company’s scale, education or cost objectives.

Solution:
Kofax leverages an efficient six-step course creation process, and Mindflash’s uniquely powerful functionality, to grow training and impact while reducing costs.

Results:
50,000 course completions since launch at a cost per hour of training 80% below previous, in-person classroom courses. Because of this cost reduction, Kofax is now able to provide even more training to its key stakeholders.

ldquo We couldn’t have grown our training program to where it is today without the features, ease of use and low costs we enjoy with Mindflash. For the value I’m getting, we should be paying significantly more! rdquo

Phillip Jones
Vice President of Field Enablement
Kofax



Situation

Kofax is a global software company serving customers in over 48 countries. Their innovative solutions help enterprises streamline their operations, increase productivity and better engage with customers for competitive advantage and growth. The company’s rapid growth and technical excellence caught the attention of the $4 billion global data and collaboration leader Lexmark in 2015, when it acquired Kofax for $1 billion.

For years, Kofax had used traditional training methods such as classroom-style, in-person training to educate its business partners. As the company continued to grow at a rapid pace, senior management came to realize that these methods were no longer scalable from a cost perspective. Traditional, in-person training was costing the company $95 per hour. Further, these “information dumps” were not particularly effective methods of knowledge transfer. The company had to rely on trainees to proactively seek out information, and results were neither predictable nor easily measured.

Solution

In 2011, Kofax brought on Phillip Jones as Vice President of Field Enablement to optimize the company’s learning and development programs. He knew that the company needed to improve accountability and testing. But as a new employee, Jones had yet to establish full credibility within the organization and faced pent-up, sky-high expectations from his fellow executives. As a result, it was not an option for Jones to recommend a traditional LMS system that would take months to implement, require IT support, and come with a seven-figure price tag. He needed to make an impact quickly and cost-effectively.

After searching online for flexible and scalable learning solutions, Jones discovered Mindflash. “I was blown away with what I saw and experienced with Mindflash,” Jones says. “It’s incredibly intuitive and very easy to administer. Billing is so easy and it’s very painless to launch new courses.”

Given his decades of experience, Jones knew that developing quality e-learning courses can be both time-intensive and expensive. According to industry averages, it takes instructional designers 79 hours of labor and costs over $10,000 to produce one hour of usable online training.[1] With Mindflash, Kofax now is able to significantly reduce the time and costs involved in course creation, without sacrificing quality. “We won’t put anything out there that’s not perfect,” says Jones.

By leveraging Mindflash’s innovative course creation, management and tracking features, Kofax is developing an hour of training in 23 hours at a cost of less than $2,000. The average individual course takes 61 hours in development time and costs $5,000.

Jones and his team run a six-step, two-week process for course creation:

  • A subject matter expert develops a PowerPoint deck with voice-recorded narration.
  • A temporary worker creates a transcript of the narration.
  • The PowerPoint presentation and written script go out to an editor who then ensures that all text is translated into international English.
  • A voice-over artist creates professional narration.
  • Jones performs a final review of the course.
  • The course is published to Mindflash and distributed.

Using this process and Mindflash, Kofax can now create between five and eight new courses per quarter. Course topics range from basic training about target industries to detailed lessons about every product in the Kofax catalog. Kofax makes the entire course catalog available to its partners.

To date, roughly 1,500 Kofax partners have completed more than 50,000 Mindflash courses. Average training costs are down 80 percent, from $95/hour for classroom delivery to $20/hour online. As a result, Kofax is now able to provide even more training to its key stakeholders. On average, trainees now take 10 Mindflash courses per year.

Jones notes that both trainers and trainees love the new Mindflash training program. Since the implementation of Mindflash, almost all new company initiatives are now accompanied by a Mindflash training course. Knowledge transfer within the organization is a far more efficient and positive experience.

1 Data based on the Chapman Alliance survey from 249 organizations representing 3,947 learning development professionals.

Read More

Topics: Product training, reseller training, ROI, SaaS, Course Development, Kofax, Content Creation

CCCIS increases speed-to-competency among insurance carriers via targeted, online product training

Posted by admin on Dec 1, 2017 7:17:00 AM

Overview

Situation:
CCCIS needed a scalable, multi-purpose training solution for several aspects of their fast-growing business.

Solution:
After a lengthy evaluation process, CCCIS selected Mindflash because of its simple-but-powerful design and its ability to scale with minimal IT resources required.

Results:
  • CCCIS manages and tracks 700 courses seamlessly using Mindflash.
  • CCCIS trainees have increased their speed to competency with targeted product training.
  • 40,000 course completions since launch.
ldquo The primary differentiator with Mindflash was the ease with which our content creators, instructional designers, SME’s, and technical writers could access the system and quickly push all of their content live. rdquo

Dannette Ford
Director of Learning Services
CCC Information Services



Situation

CCCIS is the nation’s leading provider of advanced software, workflow tools and enabling technologies to property/casualty insurance carriers and automotive collision repairers. The company is recognized as an innovative leader in the insurance telematics space, applying the power of telematics to the entire insurance process from initial marketing to policy underwriting and claims. Its client base includes more than 350 insurance companies. CCCIS also delivers the most comprehensive, best-in-class industry insights by leveraging data captured from the millions of transactions processed through its network, as well as the forward-looking, trusted advisory services delivered by its people.

However, the company’s Learning Services Director Dannette Ford identified one area for improvement. “Online training at CCCIS was harder than it needed to be,” she says. Learning Services Design Managers could put content into their intranet and get a few reports with engagement data, but the training process was completely manual and resource-intensive.

Solution

CCCIS needed a scalable, multi-purpose solution for several aspects of their business. They wanted something simpler, cloud-based and fast to implement, something that wouldn’t require much if any IT involvement and support. After a lengthy evaluation process, the choices were narrowed down to three candidates. CCCIS selected Mindflash because of its simple-but-powerful design for creating and distributing content with little or no IT impact. Mindflash could also be easily scaled for CCCIS’s future needs, including creating content for customers.

“The primary differentiator with Mindflash was the ease with which our content creators, instructional designers, SME’s, and technical writers could access the system and quickly push all of their content live,” says Ford.

CCCIS is constantly building and innovating new software products for insurance carriers. To meet that need, they began using Mindflash to launch and grow product certification programs. CCCIS heavily leverages Mindflash’s innovative assessment and tracking features to manage their certification programs.

“CCCIS is now uniquely positioned to deliver on-demand learning to key stakeholders. We’ve partnered with Mindflash to build a truly dynamic learning experience that can easily scale to support our continued growth,” says Ford.

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Topics: customer service, customer training, Product training, SaaS, certificate program, CCCIS, financial services

Yammer rapidly onboards customers and manages large scale product training around the world with Mindflash

Posted by admin on Dec 1, 2017 12:25:41 AM
ldquo In Mindflash, we were able to sign up and spin out a course within moments, it’s so easy to use, and easy to manage. Perfect for our customers. rdquo
Natalie Baryla
Training Program Manager
Yammer, Inc.

About the Organization

Yammer is the leading provider of enterprise social networks. The company builds software that makes it easy for organizations to stay connected and share knowledge, and empowers employees to collaborate across departments, geographies, and business applications. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, use Yammer to improve employee productivity and engagement.

Situation

Yammer is a rapidly growing subsidiary of Microsoft, with offices across the United States, in London, and in Melbourne. After the massive growth that took place from being acquired by Microsoft, Yammer had a dilemma: how do we train our continuously expanding customer base? Natalie Baryla – training manager with Yammer’s YES team (Yammer Education Services) needed to be able to rapidly deploy training to a large group of customers across several global offices and time zones. With a distributed group of trainees each using Yammer in a different organizational capacity, Natalie needed a tool that would allow her to standardize training across their customer base for everything from certification programs to initial Yammer rollouts to prework for live classes.

Solution

To solve this, Natalie had a list of features for the ideal LMS:

  • Ease of use
  • Cloud based
  • Quick setup and registration
  • Easy maintenance
  • Blended learning support
  • Social learning support
  • Yammer integration

Natalie rolled out training in Mindflash to over 1,000 of Yammer’s global customers. She was able to not only create 4 global certification programs and roll them out to their customer base, she was able to transform Yammer’s existing content into interactive training.

Results

In six months on Mindflash, 200 certifications were issued with participants. Customers across the globe have been trained on best practices for Yammer rollouts, prework for live classes, and platform administration.

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Topics: customer service, customer training, Product training, SaaS, yammer, Course Development, Content Creation

AIMS 360 successfully onboards customers on their software solutions with Mindflash

Posted by admin on Jul 19, 2017 8:38:05 AM
ldquo You can’t properly train people over and over on the same skill. You get burned out. That doesn’t happen with Mindflash. Everyone who takes the course learns what they need to know. It’s easy to update, use, and share with customers. It’s a painless solution for training – I love it. rdquo
Scott Allen
Director of Training and Education
AIMS 360

About the Organization:

AIMS 360 (AIMS) designs and develops a one-stop apparel software solution and cutting-edge iPad apps for manufacturers, wholesalers, and importers. From inventory management, order processing, and production, through sales, accounting, , and distribution, the Apparel Information Management System helps organizations to easily streamline, automate, and accelerate all facets of their mission-critical operations. AIMS was founded in 1984 and is headquartered in the heart of the Fashion District within downtown Los Angeles. More than 5,000 companies have relied on AIMS to increase productivity, reduce overhead costs, improve customer satisfaction, and maximize profitability.

Situation

AIMS trains every new customer on how to use their software, as well as onboarding new employees at existing client companies. As AIMS continued to add new clients and accounts, they found themselves repeating individual training classes over and over, creating productivity and time management issues internally. Manpower hours were being wasted and there were many scheduling headaches which in turn, lead to employee burnout.

Training and Education Manager Scott Allen was an AIMS client prior to his role in-house at the company, and so uniquely understands both the product and client needs. When Scott took over the training program at AIMS 360, he looked for a more efficient way to train AIMS customers on their software product.

Solution

Scott instituted a number of new training initiatives at AIMS that have made life better for both employees and current users. Instead of doing one-off training sessions, he hosts in-person courses for local clients, and also streams them live to remote customers. In addition, he set up courses on Mindflash that clients can take on their own time, as they need software training. These courses include videos, quizzes and points about how to best use the AIMS software. Says Scott, “The biggest benefit to me is that it’s extremely clear what the training points are getting across. We have a training desk with knowledge support articles, but not everyone will interpret those the same way. You can’t mistake what you’re supposed to do with a video.” Beyond the standardization of training, using Mindflash has allowed AIMS to train customers across the country as well as overseas in countries including Australia, Italy, and Spain. Before Mindflash, Scott says training non-local customers was “almost impossible” due to the time difference.

AIMS offers basic training for free as part of their ERP software package, and charges for additional training for those clients in need of more advanced information.

Results

Since implementing their online training via Mindflash, Scott has seen exciting results:

  • Reduced help desk support tickets significantly, allowing customer relationship team to focus on helping clients maximize the use of the AIMS software and not just troubleshooting day to day issues;
  • Allowed customers to move at their own pace without waiting for the support team to answer questions;
  • Generated new revenue by selling training courses to customers.
  • AIMS 360 clients are extremely pleased with the new training options, and have completed over 100 courses on the Mindflash platform. Time is used more efficiently, training is standardized, and customers get the help they need quickly and when they need it most.
Read More

Topics: customer service, customer training, Product training, ROI, SaaS, AIMS 360

Big Ass Fans took product training to new heights with Mindflash

Posted by admin on Jul 19, 2017 8:36:13 AM
ldquo Mindflash was a good choice for us because we could easily utilize the PowerPoints, videos, online content, PDF and Excel files we already had. Employees appreciate the flexibility of being able to take training from any computer or iPad with Internet access. And managers love that employees can fit training in around their already hectic work schedules. rdquo
Paul Curry
Learning Manager
Big Ass Fans

About the Organization

Based in Lexington, KY, Big Ass Fans is the preeminent designer and manufacturer of 6 ft. to 24’ diameter high volume/low speed ceiling and vertical fans developed to provide significant energy savings and improve occupant comfort year round in large commercial, industrial, agricultural, institutional and residential buildings. For the last several years, Big Ass Fans has ranked among the top 25 Best Places to Work in Kentucky, and also regularly receives both domestic and international acclaim for its commitment to innovation, engineering and efficiency.

Situation

Big Ass Fans has a rapidly growing business. They have expanded their distributor network, doubled employee growth over the past 5 years, even hiring 100 new employees in a single year. They are also in the midst of expanding into a new 240,000-square-foot building where they project to be adding several hundred additional employees over the coming few years.

Until 2012, all corporate training had been presented as informal, on-the-job learning, developed and facilitated primarily by subject matter experts from within the management or engineering departments. Employees typically would receive a binder of information or hear a lecture, but there was no formalized training/learning approach.

With a newly re-designed product line set to launch in 4-months, senior management realized that they needed a more thoughtful approach to training. Good training is vital in the manufacturing and sales industry, and Big Ass Fans needed a more efficient and effective solution. A Learning Manager was hired and tasked with finding a learning solution and designing and developing a new training program in time for the product launch.

With only a 4-month deadline, Big Ass Fans needed a tool to help get their program quickly off the ground. They analyzed various training solutions but concluded that most were bloated software packages with features he’d never use, or whose expense couldn’t be justified with a solid return on investment. Security was also an important factor, so open source solutions were not an option.

Solution

While researching potential solutions online, Big Ass Fans discovered Mindflash. “Mindflash was a good choice for us because we could easily utilize the PowerPoints, videos, online content, PDF and Excel files we already had” Paul Curry, Learning Manager, said.

Well ahead of the deadline, Mindflash courses for every product line within the company were created. Individual Mindflash courses also cover topics such as installation techniques, company history, corporate culture and dress code. Recently, in addition to courses for employees, Big Ass Fans has expanded its Mindflash training program to include courses for a select group of external, international distributors. At any given time, the company has roughly 200 active trainees on the Mindflash program.

According to Paul, Mindflash has “become a core component of our new employee onboarding program.”

Results

Big Ass Fans has received very positive feedback from both training participants and from management. “Employees appreciate the flexibility of being able to take training from any computer or iPad with Internet access. And managers love that employees can fit training in around their already hectic work schedules.”

The Learning Management team at Big Ass Fans is constantly measuring outcomes and behavior. Since implementing the new Mindflash training program, managers have noted that employees are better utilizing knowledge and seem better prepared to craft tailored customer solutions. Further, managers do not have to spend nearly as much time performing basic training.

“It’s definitely the foundation of our training program” Paul says. “It’s allowed us to get courses up quickly that were definitely needed.” And due to the quickness and efficiency of Mindflash, Paul and his team are “now able to launch new programs we previously never would have had the time to create.”

Read More

Topics: employee training, mobile learning, Product training, reseller training, Channel Partners, Big Ass Fans and Mindflash

Saves $200,000 in a year using Mindflash

Posted by admin on Jul 19, 2017 5:46:34 AM

Overview

Situation:
Leading international fitness equipment manufacturer identifies need for online training program to educate contracted sales reps and others across Asia, Europe, South America and North America.

Solution:
Johnson Health Tech choses Mindflash for its ease-of-use, ability to utilize existing materials and anytime, anywhere mobile delivery in multiple languages.

Results:
Hundreds of courses delivered in five languages for 6,000 trainees, who have completed over 30,000 courses since launch.

ldquo With sales reps in 18 countries speaking five languages, getting everyone up to speed was virtually impossible. Mindflash makes it incredibly easy to train online, and has saved us over $200,000 this year alone. rdquo

Jocelyn Vande Velde
Director of Education & Sales Training
Johnson Health Tech



Situation

Johnson Health Tech is a $17 billion Taiwan-based manufacturer of commercial and residential fitness equipment. The company sells its market-leading product line through a number of contracted sales representatives for seven brands, including Horizon, Matrix and Vision, in more than 18 countries.

Johnson used to conduct 100% of its training in-person, but lacked a centralized director of training to manage the company’s needs. Without company-wide oversight on training, content and effectiveness were highly varied from country to country, and trainees received a different standard of training in each office. Beyond problems of inconsistency, this system also resulted in duplicated efforts throughout offices, wasted time and unnecessarily high training costs.

Realizing the lack of consistency across the company and the need for a revamped training program, Johnson hired a Director of Education and Sales Training, Jocelyn Vande Velde. Vande Velde determined that online training would be a more efficient solution for the company’s specific needs, and finding the right technology to create, deliver and track that training became her top priority. She was looking for rapid course development tools that could easily be translated, to support her international team and meet their need for fast course deployment. She spent a considerable amount of time searching for an online training solution to train contracted sales reps and others across Asia, Europe, South America and North America.

Solution

Johnson Health Tech chose Mindflash for five main reasons:

  • Ease-of-use. No IT, training or set-up required.
  • Reasonable pricing.
  • Ability to utilize existing materials (PowerPoint, Word, Video or PDF).
  • Option for trainees to take training courses anytime, anywhere.
  • Saves significant trainer time by automatically handling time-consuming tasks including: sending emails, tracking trainees’ progress, and producing reports that can be viewed online and emailed to colleagues.
Read More

Topics: Product training, ROI, sales, manufacturing, Johnson Health Tech, healthcare

Bluebeam's online reseller training spurs 2X to 4X increase in software sales with Mindflash

Posted by admin on Jul 19, 2017 5:24:52 AM

Overview

Situation:
To save time and money on channel partner training, this collaboration software provider for the architecture, engineering and construction industries sought a compelling online learning solution.

Solution:
The company now delivers three-tiered video training accessible anywhere, anytime, on any device with fun incentives to help drive participation.

Results:
Mindflash helped Bluebeam Software train more than 4,000 resellers and distributors, drive sales growth 400 percent and realize cost savings on course creation, deployment and tracking.

ldquo Mindflash has been a phenomenal tool to get our resellers excited to learn about our product. The interface is very easy to use and it’s getting better all the time. rdquo

Aaron Courdy
Channel Manager
Bluebeam Software, Inc.



Situation

Market leader Bluebeam Software develops and sells software for PDF creation, editing and collaboration with significant market share in the architecture, engineering and construction industries. The Pasadena, California-based company sells its products directly and also through resellers and distributors.

Realizing that the best way to sell a product is to show it, Bluebeam has long invested in in-person product training for its national reseller network. But as the company grew rapidly, live training and hour-long webinars became harder to schedule. Their salespeople often couldn’t find time to travel, and even getting their attention and attendance for an hour-long call was difficult. To bring urgently needed flexibility to its existing training program, the company deployed Mindflash.

Solution

“Our goal was to get the resellers excited to go through the training,” says Aaron Courdy, Channel Manager, Bluebeam Software, Inc. With this goal in mind, the company designed its new online learning program around video and segmented the content across three levels of expertise. Tier 1 training is an overview of everything resellers need to know to sell the product. Tier 2 provides in-depth training on how to use the software, while Tier 3 describes use cases for distinct vertical markets.

As an incentive, Bluebeam awards gift cards, electronics and other prizes to resellers for completing various phases of the curriculum, a strategy that worked well to get the new training program off the ground. Trainees can take Mindflash training anywhere, anytime, on any device. According to Courdy, “People say, ‘I can do this on my own schedule and get a gift card afterward? That works for me.’”

Bluebeam still offers live classroom training and webinars, since the personal touch is critical for building relationships with its partners. Yet, by adding Mindflash to their training mix Bluebeam can train more people faster … and save countless staff hours previously spent scheduling meetings and tracking completions. Mindflash-hosted courses are available on demand, and Mindflash automatically sends and tracks invites, individual progress and individual completions.

“Mindflash has been a phenomenal tool to get our resellers excited to learn about our product,” says Courdy. “The interface is very easy to use and it’s getting better all the time.”

Read More

Topics: Product training, reseller training, ROI, SaaS, sales, Bluebeam

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