Situation: Dyson sought out an innovative approach to scaling and improving product and brand training for its large reseller partner network.
Solution: Mindflash was selected to solve the company’s multi-million-dollar reseller training challenge. Dyson’s Mindflash-hosted training program has been recognized as a critical driver in the company’s top-line and bottom-line growth.
Results: Dyson U.S. Increased sales in core partner stores from $50 million to $150 million.
With Mindflash, we can show everyone how to do something the Dyson way, and then make sure that everyone is equipped to do it.
Jesse Hartigan U.S. National Training Manager Dyson
Frustrated with a vacuum cleaner that lost its suction, James Dyson founded Dyson from a coach house in the southwest of England. Some 5,127 prototypes later, he perfected the technology behind the world’s first vacuum that didn’t lose suction. This internationally recognized innovator has grown to $2 billion global enterprise, holds over 3,500 patents for 500 inventions, and sells Dyson technology in more than 60 countries. Dyson landed in the U.S. in 2002, and hasn’t looked back. From their U.S. headquarters in Chicago’s River North, Dyson determines how to communicate and spread their technology across the U.S.
In 2013, Dyson had several divisions of their business that required more sophisticated training. The company had thousands of people to train across the country demoing their vacuums in retail locations. One of the third-parties that Dyson worked with had a demo workforce with a $2 million sales goal … that they weren’t hitting. They had to educate thousands of resellers each year in the company’s advanced technology, and keep them up-to-date on new product releases.
This was multi-million-dollar challenge. How could the company track and manage the quality of the third-party company’s messaging and demo process?
Dyson implemented Mindflash and found it to be a highly-effective, multi-faceted solution to their business issues. They utilized Mindflash’s course completion and quiz score information from their third-party resellers to determine that the money was best spent on internal initiatives. They added online training initiatives for resellers, and a mobile training component for brand awareness.
Today, Dyson has built out a comprehensive, blended training program that includes online training, live training for new product launches and brand-evangelism training. Mindflash is recognized as a critical driving factor in the continued growth of the company, and has helped their bottom line significantly.
Situation: The company needed fast, effective way to ensure that contractors arrived well-trained in safety practices on Day One.
Solution: Mindflash training delivers 12 online courses to laptops, tablets, and mobile devices with compelling content, trainee assessments, and management reporting.
Results: Contractors arrive for their first day of work fully up-to-speed on safety standards and practices
Mindflash helps us hire the right people by screening candidates for their willingness and ability to understand the importance of safety. Successful trainees make good, safe workers.
Documentation and Standards Specialist Fortune Global 200 Industrial Manufacturer
The Engineering Services division of this €50 billion industrial powerhouse uses Mindflash to train contractors on safety standards and practices before they report for their first day of work on an automotive parts shop floor.
Contractors including pipe fitters, tool makers, and assemblers enter a work environment that requires eye protection, steel toed boots, and hard hats. Fork lifts, overhead cranes, ladders, heights, and heavy lifting make for a potentially hazardous environment that requires strict adherence to safety standards.
Before Mindflash, contractors spent half of their first day receiving safety training. Now they arrive fully trained and ready for work.
Contractors take Mindflash courses on a wide variety of platforms – desktop, laptop, tablet, and mobile. The Documentation and Standards team builds courses in Mindflash from source material in a variety of formats: PowerPoint slides (including embedded animations), videos, PDFs, and Word docs. Typical courses run 40-60 slides with quizzes of up to 30 questions each.
Mindflash provides powerful reports which allow the company to easily view key metrics on trainees and courses, such as how many have passed and failed, time spent on courses, and total training time for a series. Every two months, the program leaders meet with upper management to review results and recommend curriculum changes based on trainee performance.
This innovative multinational is constantly updating courses to ensure they are compelling and effective. Using Mindflash’s breakthrough web-conversion and live editing features, she can make specific changes by simply inserting a new slide at any point.
Through integration with a corporate web portal, trainees self-register for Mindflash courses based on job titles. Training administrators create custom trainee groups in Mindflash and, when necessary, adds filtering fields for new entities, such as a new supplier of contract labor. “There are lots of ways to customize Mindflash,” one Administrator stated. “It allows us to tailor the platform to do just what we need.”
Situation: Leading international fitness equipment manufacturer identifies need for online training program to educate contracted sales reps and others across Asia, Europe, South America and North America.
Solution: Johnson Health Tech choses Mindflash for its ease-of-use, ability to utilize existing materials and anytime, anywhere mobile delivery in multiple languages.
Results: Hundreds of courses delivered in five languages for 6,000 trainees, who have completed over 30,000 courses since launch.
With sales reps in 18 countries speaking five languages, getting everyone up to speed was virtually impossible. Mindflash makes it incredibly easy to train online, and has saved us over $200,000 this year alone.
Jocelyn Vande Velde Director of Education & Sales Training Johnson Health Tech
Johnson Health Tech is a $17 billion Taiwan-based manufacturer of commercial and residential fitness equipment. The company sells its market-leading product line through a number of contracted sales representatives for seven brands, including Horizon, Matrix and Vision, in more than 18 countries.
Johnson used to conduct 100% of its training in-person, but lacked a centralized director of training to manage the company’s needs. Without company-wide oversight on training, content and effectiveness were highly varied from country to country, and trainees received a different standard of training in each office. Beyond problems of inconsistency, this system also resulted in duplicated efforts throughout offices, wasted time and unnecessarily high training costs.
Realizing the lack of consistency across the company and the need for a revamped training program, Johnson hired a Director of Education and Sales Training, Jocelyn Vande Velde. Vande Velde determined that online training would be a more efficient solution for the company’s specific needs, and finding the right technology to create, deliver and track that training became her top priority. She was looking for rapid course development tools that could easily be translated, to support her international team and meet their need for fast course deployment. She spent a considerable amount of time searching for an online training solution to train contracted sales reps and others across Asia, Europe, South America and North America.
Johnson Health Tech chose Mindflash for five main reasons:
Ease-of-use. No IT, training or set-up required.
Ability to utilize existing materials (PowerPoint, Word, Video or PDF).
Option for trainees to take training courses anytime, anywhere.
Saves significant trainer time by automatically handling time-consuming tasks including: sending emails, tracking trainees’ progress, and producing reports that can be viewed online and emailed to colleagues.