In today’s dynamic sales environment, businesses and leaders are progressively looking for new strategies on how to motivate resellers for high performance. The ideal reseller is highly energized, invested in organizational growth, and efficient about getting products into the hands of the happy consumer. However, studies indicate the vast majority of workers are disengaged and emotionally disconnected from their companies; which leads to lower productivity. This could, of course, also include workers and partners outside of your business. So, how can you inspire resellers and distributors to go the extra mile on the sales front?
Repurposing content is an important way to deploy new content for your in-person or online training programs without having to start completely from scratch. Added bonus: You also have the luxury of knowing how the content has performed in the past!
Online training is an effective way to arm your partners and value-added resellers with knowledge. It’s scalable—you can train thousands at once while retaining your own corporate brand in the training materials. A highly trained, extended sales force can increase your revenue through increased sales of your products and services. And, you can sell your online training courses themselves to your partners and resellers, should you choose to do so.
Often, we think of corporate online training as synonymous with employee development. Certainly, internal training is critical, especially in such learning areas as on-boarding, product training, leadership development, and closing the skills gap. But, companies are also creatively using online training to put external groups “in the know”, particularly partners/resellers/vendors and customers.