If you’re like me, you may have found yourself walking away from meetings with Subject Matter Experts (SMEs) with tons of content, lots of rules for how to use it, and absolutely NO ideas for turning it into an effective, trainee-friendly course.
Our friend and guest blogger, Ray Jimenez is co-hosting a free webinar series, The TrainingMagNetwork.com story. Here's a quick series description:
It’s been said that a picture is worth a thousand bullet points, and this is particularly true of training. Training designs are at their most engaging when words AND pictures work together to drive home the message. But when one element is missing or in conflict with the other (see above) you end up with a design disconnect, where message and media compete for the learner’s attention. If you’re a non-designer designer, how can you keep your training from being the next “Death by PowerPoint” anecdote?
In my first post, I talked about how online training should be focused on results, getting your trainees to apply what they’ve learned to their jobs. In this post, let’s focus on the next step: making your training memorable, making it “sticky”. This may seem like a no-brainer, but it’s also something we as Trainers often overlook. We get hung up on facts & details—the result being that our training is less memorable and consequently, less effective.
Think about the first time you went to your favorite restaurant, what were you expecting? Do you remember what those expectations were based on? Maybe it was a friend’s recommendation or a glowing review on Yelp!, maybe it was just the name of the restaurant. By the time you first walked through the door, you’d formed ideas about the food, the service, the ambiance—by the time you walked out the door, those expectations were hopefully fulfilled.
Somewhere in the history of the training profession we forgot that training and learning are about results. We got fuzzy from thinking too much about tracking and ROI, multimedia, games, web 2.0, social media, and other stuff that do not produce results. We became invested in the means and lost sight of the end. We used our energy propagating the stuff that essentially does not matter.