In the divided world of sales and product expertise, the salesperson typically chats with a customer about a product or service with canned catchphrases and relatable industry jargon while the Subject Matter Expert (SME) cavorts with the C-suite and product engineers. One is on the front lines communicating the information, while the other is in the office creating and disseminating information. And the customer or client, whom they are both intentionally serving, its receiving information from different angles and degrees. Line managers in market-facing roles need a way in which to curate, if you will, a relationship between a salesperson and a SME in order to best serve their clientele with up-to-date information as well as professional relationships.
According to ASTD, companies spend $15 billion per year on sales training, an enormous number when you consider that people do not find sales training very effective. If organizations are spending this kind of money on largely ineffective training, there is a lot of value in figuring out ways to improve sales enablement efforts and provide them at a lower cost.
Online training is an effective way to arm your partners and value-added resellers with knowledge. It’s scalable—you can train thousands at once while retaining your own corporate brand in the training materials. A highly trained, extended sales force can increase your revenue through increased sales of your products and services. And, you can sell your online training courses themselves to your partners and resellers, should you choose to do so.
eLearning is the perfect answer to a training solution for many reasons which is why it is becoming more and more popular. However although saving costs, accessing the courses anywhere and everywhere and being able to make bullet points fly in are all key to eLearning's success, it doesn’t quite change the stigma that training, no matter what the format, is a chore.
Part of keeping employees growing in the workplace is making sure they are engaged. That's why we love the information collected from our friends at TINYpulse, and we love when they guest post on our site!
A consistently-used criterion in the annual “best companies to work for” lists is the level of corporate investment in employee training. Yet, 81% of learners are responsible for managing their own personal development, according to a Training Zone infographic released earlier this year.
Disagreed with a co-worker over the room temperature lately? If yes, did you decide to put on (or remove) an extra layer of clothing and grin and bear it? Or did you engage in a contest of wills for ultimate thermostatic control?
We are very excited to have a special guest author from across the pond on blogging with us this week!
We are very excited to have a special guest author on blogging with us this week!