Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the swanky pitches you may receive from pros, your best social media team might actually be your current workforce. But how can you find your company's natural social media rockstars and get your entire team on board with your goals?
One of my former jobs was as a CFO for a struggling wholesale distribution business. The company had once had a great reputation and solid products, but by the time I got there, it badly needed a boost.
On December 7, 2011 ESR delivered a webinar presentation on the state of sales training (download the MP3 or PDF—free registration required). It was an hour full of valuable intelligence and insight for sales training companies and sales trainers in corporate L&D organizations. Here are some of the points I made during the event, but first, a quick review of 2011. (A look at 2012 and beyond will follow in Part 2.)
We’ve been training employees on several new procedures and approaches recently in my workplace. But what’s been bothering me is the question of why some of these practices, which include really sound and important information, make it into our employees’ workdays, and why others don’t.