A couple of months ago, the smartphone app/game Draw Something had been downloaded by 35 million people and was being played daily by 15 million users, making it the hottest smartphone game in the country. The company that made it, OMGPOP, was bought for $200 million by Zynga, and it seemed Draw Something was poised to overtake Angry Birds as the biggest game in the world.
A friend of mine introduced me to "Draw Something" last month and I must admit — I'm addicted. I've always been a doodler but this app really ups the ante by challenging me to illustrate a wide array of concepts — everything from simple words like "cow" to people like "Lady Gaga" or "Madonna" — so they can be guessed by a friend who's also drawing words for you. You earn coins for correct guesses and successful rounds are celebrated.