Creating a positive customer experience (CX) is more challenging than you think. Sometimes businesses have a good streak with customers. Then, out of nowhere everything goes downhill. And we all know, when business is bad, everybody loses.
8 attitudes that will ruin your customer experience
Here are 8 attitudes that will ruin your customer experience and a few suggestions on how you can train your customer facing teams how to wow customers everytime!
It's not easy to capture the attention of an audience, let alone keep them interested! For trainers, the job can be even more challenging. So, here's a little help to make your next training pop.
Repurposing content is an important way to deploy new content for your in-person or online training programs without having to start completely from scratch. Added bonus: You also have the luxury of knowing how the content has performed in the past!
According to ASTD, companies spend $15 billion per year on sales training, an enormous number when you consider that people do not find sales training very effective. If organizations are spending this kind of money on largely ineffective training, there is a lot of value in figuring out ways to improve sales enablement efforts and provide them at a lower cost.
Too many eLearning courses are lectures in the form of slides with content that learners must either read or listen to. The content usually contains abstract topics, such as processes, that learners are then expected to apply in real life. The problem is that there is a gap between a concept in a course and applying it in action.
Gone are the days when you have as much time as you need to deliver an effective training class. Few businesses are willing to dedicate the time necessary for people to learn new skills. After all, proper training is time consuming, expensive, and organizations need to operate as efficiently as possible. You have likely experienced this first hand in conversations with business managers in which you explain why a class requires four hours, while the manager tells you she can only give you ninety minutes.
While the goal of any training program is primarily to make sure your trainees get the vital information they need to be successful, a secondary concern is to make sure that the same vital information does not make its way to anyone else. Organizations often are training employees and partners on material that is sensitive or confidential. Moving your training online can dramatically reduce your costs and make training more convenient and enjoyable for your trainees, but it can also introduce concerns about security. At Mindflash we take security extremely seriously and have gone to great lengths to protect all our customers' content and ensure their training materials are only accessed by their trainees. We have taken a multi pronged approach to security.
Let's get one thing out of the way right from the start and answer the question, "Should you use audio narration in your e-learning courses?" Ruth Clark, author of E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, answers this question clearly when she recommends that you should have all speech as audio rather than as text on the screen, especially when describing a visual of some kind. Clark offers a wide variety of evidence to support this recommendation in her book, which is a must read for anyone who designs e-learning.