I have a love/hate relationship with training videos. On the one hand I love how engaging video can be for demonstrating complex concepts or processes. On the other, I hate the cringe-worthy corporate training videos we’ve all endured in the past. You know the ones I’m talking about. They’re over-produced - replete with unrealistic scenarios, quasi-aspirational music, and distracting animation effects. I think the following parody does a hilarious job of poking fun at these qualities.
But even if you’re a training video hater, there’s reason to fall in love: Parody-worthy corporate training videos are on their way out in favor of photojournalistic and amateur-produced videos. While these amateur videos may not always be of the highest quality they are less labor intensive to create, they’re more pointed, have a more realistic tone, and they’re low cost to produce. And, with the popularity of smart phones featuring built-in video shooting and editing capabilites and the availability of inexpensive, easy to use flip video cameras; you don’t need to be the next Scorsese to make great videos. To get started here are a few creative ideas for using video in training and some practical design tips for executing your vision.
How to Use Video in Online Training
Check out “Gettin’ Geeky’s” Gina Schreck as she shares some great ideas for using video for training. (Cool alert: this video was shot entirely on a flip camera!)
In addition to Gina’s ideas, consider these:
Video Design Tips
No one wants their amateur training video to look amateurish. Before you grab your camera check out these practical training design tips from Jeremy Vest of Online Education Pro (via the eLearning Brothers blog).
And once you’ve got your design in place here are a few tips for a successful shoot:
Post-production editing, in many cases, can be done right on your phone or video camera. But if you want or need to do more extensive editing there are numerous free or low cost software options, like:
Do you have any examples of great online training videos you’d like to share? We’d love to hear from you. Click the comment link.Trina Rimmer is a learning and communications consultant with twelve years experience designing, developing, and delivering smart, engaging training solutions. When her training skills aren't being tested by her children, you'll find her helping others to develop their own design muscles. Contact Trina at firstname.lastname@example.org.