Customers make the world go round. If you haven't figured it out by now then you're behind the eight ball. Businesses are being challenged to give customers what they want, when they want. And, if one company doesn't meet their needs, customers are passing the almighty dollar to another more worthy vendor.
So what does a good service experience look like? How can you create a great customer experience? How do you stand out from your competition? Check out these informative and inspiring videos about customer service to learn how a few small changes can make big impact in the way of pleasing your customers.
In this video, Ross Shafer explains what true customer service looks like. He tells the story of a woman who has a passion for creating a positive experience; and is determined to make a customer feel happy and satisfied. She went out of her way to create a memorable customer experience. Her effort translated into a great testimonial for the Marriott brand. Never forget that the actions of just one employee can represent your entire company's brand.
Getting new customers is quite the challenge, but keeping them takes even more effort. Did you know that 39% of customers take their money elsewhere after just one bad experience? This video provides insights on why your customer's experience matters. It also offers statistics and shares a few tips.
Jan Gunnarsson gives a refreshing spin on quality service and leadership. He delves into the importance of making customers feel human and also feel welcome. He covers the importance of starting with employees first, then allowing that culture to permeate the customer experience as well. Authenticity is one very important part of making meaningful connections and those connections are the makings of great experiences.
10. The Best Service Recovery Story Ever!
Improve Your Customer Experience
These videos offer great ideas and inspiration for how you can improve your customer experience. One other consideration when it comes to creating great consumer experiences is the ability to offer customers consistent and repeatable results. With proper training, anyone can create memorable customer experiences that leave a positive impression on your customers. And, we already know that a positive brand experience translates to more $$$ for your business. Take these tips and create a customer experience strategy that works best for your business.
Keisha Stoute is a content curator with 11 years of business experience in a number of industries. She is also an adjunct professor, empowerment writer, well respected professional mediator and principal trainer at Stoute Communications.