Recently, I stumbled upon Bill Gammell’s ebook on marketing lessons learned from Seinfeld. Because of Seinfeld’s pop-culture resonance, I’ve been mulling over the idea of a Seinfeld-themed post for a while now – but I’d never taken the time to conceptualize it. Thankfully Bill’s ebook demonstrated not only how to make some meaningful connections between Seinfeld and the world of marketing, but how to do so in a way that was surprising and fun. It got me thinking: Are there any meaningful training lessons to be learned from Seinfeld?
We’ve all seen it and heard it before – bosses or clients who insist on implementing a new tool or using a fancy template simply for its “cool factor,” or colleagues who use a highly stylized graphic or font for no other reason than “it looks pretty.” It’s human nature to be distracted by the bright and shiny new thing and to allow our attraction to the “cool factor” to unduly influence our decisions. This approach of committing to a design first and asking questions later is what I call “impulse training design.” Read more
The more I experiment with PowerPoint 2010′s new features, the more I’m impressed. My two favorite new features are the shape union and shape subtract tools. In this post I’ve pulled together some resources to show you how to access these new tools and how to creatively use them for enhancing your next presentation or online training. Read more
Having moved beyond PowerPoint basics, I’m looking for cool techniques and new tools to augment my PowerPoint designs and help me take them from good to great. Ideally these tools are easy to use and help me to create better-looking, highly effective content more quickly – and free is always good, too. If you’re like me and you’re looking for some free and easy ways to amp up your PowerPoint designs, I’ve found these four free tools are a great place to start. Read more
The task of keeping online training lively and memorable requires the constant application of great design, clear, clever writing, and engaging visuals, so it’s easy to end up in a design rut. To help spark your creativity, I’ve gathered 3 free PowerPoint templates, available for download in this post. Read more