Easy And Simple

Ease-of-use is the foundation of a great user experience. That means every feature must be intuitive, absolutely necessary, and streamlined for simplicity. As a company, it should be easy to do business with us: straightforward communication; frictionless processes; and transparent business practices.

Listening To Learn

Our product improves exponentially when we spend time with our users and listen to what they have to say. We keep channels of communication open to our users: usability labs, our feedback forum, keeping an eye on Twitter. And as we develop the product, we maintain a humble approach, holding our own ideas loosely and constantly iterating.

Lean And Fast

Both our product and development processes allow us to be nimble, responsive, and flexible. An Agile development team, a simple product architecture, and a mindset of ‘constant improvement’ means that when we see something to add, streamline, or fix, we can get it done quickly.


We’re committed to building great products that help small businesses succeed. That means reliable, scalable, and bug-free tools that you can count on.

Donna Wells

President & CEO


Donna Wells leads Mindflash Technologies, a company on a mission to make employee training radically simpler and actually measurable. She was previously CMO of Mint.com where she was responsible for driving the company’s growth to 2 million users from its 2007 launch to its 2009 acquisition for $170 million. Donna has also led large marketing organizations for industry leaders including Intuit, Charles Schwab, Expedia and American Express. Donna’s work has won multiple Webby’s, an OMMA award, and has been cited in Newsweek, Brandweek, and Web Marketing for Dummies. She was named a Marketing Executive of the Year finalist by the Wall Street Journal and one of the Top 25 Women in Tech to Watch by Accenture.

Jason MacMurray

Vice President, Sales & Operations


Jason MacMurray oversees operations and quality assurance at Mindflash and has been part of the team since 2004. Prior to Mindflash, he worked in a variety of positions at BodyTrends, including as Chief Operating Officer. He received his BA from Middlebury College. Jason’s most significant course creation thus-far: “Learning to Use the Mindflash Kitchen.” It drives him crazy when there are dishes in the sink.